Corporate Social Responsibility Marketing Impact

Corporate Social Responsibility Marketing Impact

Corporate social responsibility builds trust, brings issues to light, and empowers social change. Customers feel that when that when they use a product or service of a socially responsible company, they are contributing. The more socially responsible the organization,...
Responsible & Smart Marketing During COVID-19

Responsible & Smart Marketing During COVID-19

Nowadays, strong crisis communication across online platforms and social media marketing is essential. Businesses are being forced to adapt lightning-fast to a new normal with the COVID-19 virus proving deadly and easily transmissible. During this unprecedented time,...
Improving the customer experience

Improving the customer experience

Most companies would like to be more customer aligned. Happier customers not only tend to consume more and more frequently but to also share positive word of mouth with their peers and colleagues. Companies are looking for ways to achieve a better relation with their...