Corporate social responsibility builds trust, brings issues to light, and empowers social change. Customers feel that when that when they use a product or service of a socially responsible company, they are contributing. The more socially responsible the organization, the more steady the network and customers become. Here are three cases of how some significant brands are doing CSR successfully.
TOMS mission is to donate a pair of shoes for each pair they sell and has resulted in the donation of over 60 million pairs of shoes to children in need. Profits are used to assist the visually-impaired by providing prescription glasses and medical treatments, provide safe drinking water and build businesses in developing countries to create jobs. They are also strong anti-bullying advocates and work with several non-governmental organizations and nonprofits to set examples of ethical behavior.
An excellent example of CSR is global giant Johnson & Johnson. They have concentrated on decreasing their effect on the planet for three decades. Their initiatives range from leveraging the power of the wind to providing safe water to communities around the world.
After a trip to Argentina where he saw impoverished children with no shoes, founder Blake Mycoskie crafted a simple, comfortable shoe that would fit the needs of most shoe customers. The results were fantastic, and individuals started buying TOMS shoes in huge numbers, realizing that each purchase was providing free shoes to a child in need.
Its acquisition of a privately-owned energy supplier in the Texas Panhandle permitted the organization to diminish contamination while providing a renewable, economical alternative to electricity. The organization keeps on searching out sustainable power source alternatives with the objective to secure 35% needs from renewable sources.
The Walt Disney Company is focused on diminishing their carbon footprint with goals for zero net greenhouse gas emissions, zero-waste, and a commitment to conserve water. They are effectively guaranteeing that they set severe worldwide work strategies to secure the wellbeing and privileges of their employees. They are likewise active in the community and urge employees to do the same. They also have healthy living initiatives to promote healthy eating habits amongst employees.
Corporate Social Responsibility allows large and small organizations to establish positive change. When companies decide to do what is right not only for their bottom line but also benefit financially while building trust with consumers.
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